RAY, Finland's Slot Machine Association, gave an inspiring brief: redesign Voitto into something colourful and fun to read. Voitto is a popular magazine given out free to all players of RAY's games.

Hello Goodlooking gladly followed the principle yet kept in mind consistency, too. Whoever people are presented on the cover, they always speak out the Voitto speech bubble and the design template is foolproof to reproduce.