When Kesko started their cheapo home electronics concept, Hello Goodlooking came up with the name, visual identity, a Do-It-Yourself design kit for web and warehouse stores and some tv advertising, starred by a robust warehouse robot.

During first two months Konebox already boasted 10% of Musta Pörssi sales and after three months the webstore had been visited by 900.000 people (sources: Markkinointi & Mainonta and Kauppalehti).